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SEO Copywriting: How to Write Content For People and Optimize For Google

Among the biggest challenges for bloggers and content marketers is writing content optimized for search engines and appeals to people.

To grow your blog audience, you need to make your content smarter. The most important way to do this is through SEO copywriting. SEO may sound complicated, but it’s easier than you think, especially if you understand it is best to write for people and not for search engines.

To be successful, your online business needs to go beyond just “writing content.” Your content must meet two goals:

  • solve a specific problem
  • Engage the end-user (customers, clients, prospects, readers, etc.),

How can you create content that meets these goals? How do you create web content that ranks well on Google while engaging people? That’s what SEO copywriting is all about. Do not worry if you can not afford an expensive SEO copywriter. You can do it yourself if you follow simple rules.

Comprehending Copywriting

Copywriting is the art and science of developing web content that makes the reader/end-user buy a product, sign up for a list, take a test drive, or take other action that improves your offer. Copywriting is salesmanship, says Bruce Bendinger. His meaning of copywriting will make you smile:

Who gets a user to do something? A copywriter does. A copywriter is a skilled pro expert who writes advertising copy for ads, promotions, and customer contact. In the marketing world, they are often referred to as “creatives.” An SEO copywriter transfers this to online content.

The headline, words, expressions, sentences, and paragraphs used in the content must persuade readers and make them take a particular action. A copywriter recognizes people, knows what their target audience likes, and selects the words that will appeal to them. An SEO copywriter also knows what Google thinks of certain words and phrases, especially longtail phrases.

If you are a blog writer, freelance writer, or online entrepreneur, you can become an in-demand copywriter if you develop your creativity and improve your writing abilities.

If you want to develop a thriving online business and survive in the ever-changing world of search engine optimization, it’s your job to create helpful content that’s interesting, compelling, and well optimized for search engines; and you need to do that consistently. That’s part of the user experience, getting new, fresh content on demand.

What Is SEO Copywriting?

SEO copywriting has evolved since Google released its updates.

If you want to create valuable content that ranks well on Google while driving paying customers to your online business, you need to consider the components of Google’s ranking algorithm. SEO copywriting is about creating useful, compelling, and valuable content that targets specific keywords so that other people will be happy to advertise it on social media platforms.

This enhances the authority and relevance of your web content and improves its ranking in Google for the selected keywords. So, if you recommend something, in particular, Google will consider it relevant, and you will get better results with SEO content.

SEO texts help you target your customers and solve their specific problems with well-crafted content. 

Keyword Research For Content Creation

14,254 Keyword Research Stock Photos, Pictures & Royalty-Free Images -  iStock

The first five websites in a Google search receive 67.6% of clicks.

66% of all clicks go to the first three search engine results. If you want to take advantage of this rare opportunity to rank in the top 5 positions, you should learn keyword research best practices.

SEO is not complete without keyword research. It is the only way to determine the mindset and intentions of your target audience. Longtails help define that mindset.

Niche marketing Choosing the right keywords.

It is one of the tricky elements of building a profitable niche site.

Once you have chosen your topic, you need to find relevant keywords in that industry. Let’s find keywords for “waterproof digital cameras.” Ubersuggest. Enter the subject in the search box and then click “Search.” It is what the search looks like:

  • Search volume – number of searches for the keyword in a month.
  • SEO trouble – estimated competition in organic search.
  • Paid trouble – estimated competitors in paid search.
  • Cost per click – average cost per click for a Google ad.

You also get an overview of what it takes on average in backlinks and domain score to show up on the first web page of Google for the keyword. It is above a chart showing the search volume for the keyword over the last 12 months. Pay close attention to dips in traffic. For this keyword, it’s normal for search volume to drop during the fall and winter months.

If you scroll down the page, you’ll find a list of longtail advertise on social media systems.

It increases the authority and importance of your web content and improves its ranking in Google for the selected keywords. So, Optimize web content for search robots.

search engine robots or web robots (e.g., crawlers, spiders, etc.) are programs that constantly crawl the Internet.

When a Google spider scours your website, it looks for new content. Some people even state that spiders/crawlers feed on fresh content and reward you for regularly updating your website.

However, keep in mind that when Google spiders are indexing (i.e., adding new content to their search database), they are only interested in the meta tags (title tag and meta summary).

More importantly, they wish to know the keywords you are targeting. It will help Google determine what industry your content is helpful for, such as health, business, small business, internet marketing, etc.

For best results, optimize your page for search robots as follows:

  • Include the primary keyword in the title tag and meta description.
  • Include alternate keywords in your introduction and ensure it flows well; ignore it and write naturally if the keyword doesn’t flow well.

Keywords like “best SEO web design NY” don’t work in the title tag, description, and content. It is best to use the keyword naturally, like this:

On-Page SEO Copywriting

On-page SEO doesn’t have to be tedious or complicated.

Elements that add value to your website, such as internal links, are essential. They control 98% of what happens within your website.

That’s why Google focuses on your web pages and measures engagement, bounce rate, dwell time, and social shares. The foundation of an efficient SEO project is what happens internally (on your website). In other words, pay attention to aligning your keywords, what anchors are used to link to internal pages, meta tags, etc.

Off-Page Optimization

The public determines how relevant and valuable your content is in today’s digital marketing. And Google uses off-page factors to judge the authority and value of your content pages. In general, you can’t control what happens outside your website. For instance, you have no control over who links to you, and you have no control over the quality of the sites that link to your work.

You can utilize off-page SEO techniques to build a solid online brand and increase organic traffic if you’re smart. According to Chris Ainsworth, the five proven off-page SEO strategies that work well are as follows:

  • Build and engage an enthusiastic community through social media.
  • Build trust in your brand through business reviews
  • Promote local citations and name/address/phone (NAP) consistency Link building through

Blogging, guest posts, competitor link analysis, blog contacts, networking, and do-follow blog comments.

On-page optimization infographic shows you what’s involved in creating SEO-friendly content pages.

If you’re interested, check it out by clicking on My Blog Poster

Read More: How to Become a Professional Email Copywriter