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What is Copywriting? Copywriting is writing content that contains unique, targeted, and relevant information to persuade a person or audience. Copywriters must be able to use words to tell stories and create an emotional connection with the reader. Copywriting is the art of utilizing words to move people to action. You can achieve this yourself …
In a world of intelligent user interfaces and immersive experiences, evocative content is key to building and retaining audiences. From video scripts to email newsletters, consumer demand for content continues to soar. Offering exceptional products and services is only the first step. The second, arguably more important, step is to promote these products and services …
Writing Content That Drives an Immediate Response Read More »
Content marketing has gone from an excellent new advertising concept to a critical tool for each service. If you’ve been asking yourself, “Is content advertising essential for my service?” the response is a resounding YES! The value of web content advertising in electronic marketing depends on its capacity to boost the volume of quality traffic …
15 reasons why content marketing is essential for every business Read More »
Key Points A pillar page is high-level content that broadly overviews a core topic and links to in-depth articles about specific subtopics. The pillar-cluster model is suitable for SEO because it showcases your expertise and authority while adding context and improving PageRank flow via internal links. Pillar pages are great for users because they completely cover a topic, predictively …
Create An Effective Content Pillar Page To Supercharge Your Marketing Strategies Read More »