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9 SEO-friendly content writing tips for outdoing your competitors

Search engine optimization has come a long way in the last 25 years. Gone are the days of publishing masses of low-quality, paper-thin content and hoping to improve search engine rankings. Today, SEO is a lot an art as it is a science. Content writers and digital marketers must understand search engine ranking factors, prioritize […]

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Create An Effective Content Pillar Page To Supercharge Your Marketing Strategies

Key Points A pillar page is high-level content that broadly overviews a core topic and links to in-depth articles about specific subtopics. The pillar-cluster model is suitable for SEO because it showcases your expertise and authority while adding context and improving PageRank flow via internal links. Pillar pages are great for users because they completely cover a topic, predictively

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