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How to write a great article that will engage your readers

An article is a specific piece of written material that is read by an audience or multiple audiences. Writing an engaging article is tough. It’s tough because there are so many other articles out there that are just as good, if not better, than what you’ve got. However, when you find a way to write an engaging article, your readers will be more likely to share it with others, comment on it, and even come back for more! Here are some tips that might help you write a great article that will engage your readers.

What is an article?

An article is a much smaller version of a literary work that portrays a central theme from an author, bloggers who want to show their observations worldwide. article topics vary and can cover information in various fields, such as economy and science. The only way to provide a writing service that does what is needed is by tuning and making a story, they accurately present the reality of deep connection that exists between viewers and people. 

A few other objectives that a writer plans on achieving when writing an article includes:

  • Offers guidance and courses of action
  • Campaigns direction on newsworthy and technological stories
  • Influences the everyday ideas of their readers

How to write articles

Here’s a set of guidelines to follow when writing efficient articles that find their way into the hands of influencers and target audiences

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  • Choose a subject to write about.
  • Determine your target audience.
  • Analysis points that reinforce your story.
  • Come up with an overview of your article.
  • Write a rough draft and pare down your outline.
  • Specify your subject matter.
  • Read aloud until your draft is error-free.

1. Select a topic to write about

Dream up a lot of ideas of what you want to write about. To be passionate is the heart and soul of the written word. And be sure to write something that meets your expectations. If you’re writing for a company, it’s safe to assume that their audience will fall in line with what you’ve decided to write about. brainstorm ideas with the rest of your team and discuss which topics could possibly give you a great idea of what customers may be interested in. You may need to speak with your manager or executive team directly to learn more about the target audience that you are trying to reach. We don’t make specific recommendations, but we do recommend you think about your article as early as possible because the process of writing articles can be a valuable learning experience

2. Identify your target audience

See if you can really get into the psyche of other readers! Try to formulate SWOT (strengths, Weaknesses, Opportunities, and Threats analysis where you list out everyone who could benefit from this article and come up with some ideas to market it to them. 

Also, take a look at these factors when searching for the right target audience:

  • Demographics: This factor shows you the comprehensive looks at an individual’s age, income level, geographic area, and educational background. That’s how statistics work with your audience. They segment themselves by interest and can be connected with your ideas. 
  • Behaviors and interests: You also want to understand what type of businesses your company is planning to work with. It’s definitely vital that you study industry trends on marketing and advertising so that you can understand what types of people are interested in subscribing regardless of the fact they are potential. If a non-profit organization generates huge foot traffic at events for a cause and uses one method, would you expect the readers to take another action? This is useful for someone trying to solicit action from readers. 
  • Buying habits: There are new ways of leveraging data available on trending patterns in order to capture, understand and differentiate between steady purchases. A company can employ targeted ads that persuade them to scroll back to their website, so you may need to check in with your company’s marketing team or check for customer trends articles online to see what can be a contributing factor to them in consuming a product. All paths in search should be considered as every data case is different and particularly true for those who perform searches.

3. Research facts that reinforce your story

Make sure you have the facts before starting to write your book. Have everything right next to you to ensure it’s not difficult to make each part of the story incredibly captivating for a reader. It’s suitable to have a notebook where you can write down ideas fast, but it’ll be easier for you to write notes digitally on a word processing document on your computer your smartphone.

Some examples of research you can gather include:

  • Statistics
  • Quotes from sources related to the topic you’re writing about
  • Definitions regarding the topic of the article
  • Short stories
  • References to pop culture or media
  • Local or national events
  • Resources that a user might find helpful

4. Come up with an outline of your article

A structured presentation will help you in a substantial manner to treat your readers in a much friendlier way wherein you actually don’t have to spend an inordinate amount of time on generating appropriate design immediately and instead would be able to invest in an organized manner.

The main four things that you need to make a good outline are: 

  • Title: The title is the best piece of information a viewer sees online when they look for content. Create content that fits in on the results pages of search engines and increase the viewership. 
  • Intro paragraph: Let’s get started with the intro paragraph. It presents the main point of what you’re trying to convey on a topic. If you really want to get people to engage with your content and stay on board, then you need to immediately let your audience know why it’s worth the time for them.
  • Body paragraph: Your body paragraph should be full of good stuff that backs up your points. The examples you had used earlier help support your topic but also provide your audience with new information that can inspire them. 
  • Conclusion: Some writers end their articles with a call to action, whatever that may be, but I prefer to spend a little more time focusing on the value they received. it’ll help them share your content and tell others to read it, You can get people’s attention when you pitch your next piece of content by asking them a question, stating some facts, and leveraging news to tantalize them. 

5. Write a rough draft and pare down your outline

You should write everything down before editing so you can feel the weight of freedom while you type away. You can change everything after you have finished it and reflect on what you could do differently to improve the content quality and which contents you plan to elaborate on more. Just writing an article can take quite some time depending on the topic, so you should try and finish it off with a killer ending.

6. Specify your subject matter

Break down the key points for each section, so you know what you want to say. Try dividing your article into parts and be sure to keep your reader’s eyes on the article. You should always be collaborating with an editor or internal member of your team if you have questions on content and where to expand on it.

7. Read aloud until your draft is error-free

After you’ve made these edits, it’s best if you read your content aloud & that you speak clearly. If a reader would have an issue comprehending it in his head, then there’s definitely something wrong with the way you’ve set it up. Read it one last time yourself, then call your best friend over to read it with you. 

Tips for writing articles

Analyze these tips to help improve the content of the articles you write:

  • Check for punctuation errors: articles for websites normally follow AP style guides, but you still have to be careful about the separation between sentences and words. Have an AP stylebook near you at all periods in times where you need to check if a word needs to be capitalized or the location of a punctuation mark.
  • Time yourself when writing: If you have a word count then you can write your first draft and see how long it takes you. Most of the time, you would be able to get into more detail about certain aspects.
  • Keep your points simple: A clear message is crucial for the success of your writing and you should get your point across without wasting more words than necessary. You should always double-check any word count you are given.

Final Words

No matter how good your ideas are, they won’t make much of an impact on your target audience if you don’t know how to present them in a captivating way. Conversely, a single brilliant concept is meaningless if you cannot convince people to read your work. You can follow the methods outlined here to find the right words to say and the best ways to say them in an article that will engage your readers and enrich their knowledge of your chosen subject.

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