Key Points
- A pillar page is high-level content that broadly overviews a core topic and links to in-depth articles about specific subtopics.
- The pillar-cluster model is suitable for SEO because it showcases your expertise and authority while adding context and improving PageRank flow via internal links.
- Pillar pages are great for users because they completely cover a topic, predictively offering deeper dives into subtopics at just the right moment.
Content pillar pages provide essential information about a specific product or service. They should serve as an accurate representation of the brand and provide all the necessary information.
What Is A Content Pillar Page?
A Content pillar Page is a type of page that has the primary purpose of delivering specific types of content to visitors. This page can be an article, blog post, educational guide, product information, etc. This type of page aims to provide your target audience with content that will be valuable to them while also giving search engines something fresh and unique to index.
This type of page can help you rank better in search engines because it provides a better user experience for your site visitors and gives Google something new and unique to index.
The Benefits Of Implementing Content Pillars
Content pillars are the backbone of every article. They provide value to both the reader and the writer by showing how it pertains to them.
Benefits Of Content Pillars:
- They help readers find relevant information about their industry, company, or career.
- They make it easy for readers to relate to the content, and they also increase the likelihood of them clicking on an article.
- It helps writers grow their reader base by making it easy to target specific audiences with different articles.
How To Create An Effective Content Pillar Page
A Content pillar is one of the most efficient marketing strategies for brands. It is a marketing material that can be reused in various marketing channels. It centers on a single topic, and it’s the go-to place for all the resources you need to help you get started with content optimization.
Content pillar pages are visualized as an organized library of information, resources, and tools to promote your business’s content across different channels. They will help you generate not only traffic but also increase engagement.
- Content idea generation: You can use tools and email filters to generate new ideas for your blog.
- Content distribution: Use social media platforms like Facebook and LinkedIn to distribute your content to potential customers.
- Conversion optimization: Create landing pages to get people to convert into customers or leads.
A Content pillar page is a specific page on your website that contains the core information about your company. It’s an authoritative resource for visitors and can be linked to throughout your digital properties.
Three main components go into making a good Content pillar page:
1) Home Page or Landing Page (the equivalent of the front door of your website)
2) The Content pillar Page (the equivalent of the living room in your home)
3) Pages that Link to the Content pillar Page (so visitors can find it easily).
A great way to find out what should be included in a Content pillar is by looking at other companies that have successful ones – like My Blog Poster
How To Use Content Pillars To Supercharge Your Content Marketing Strategy 
Content pillars are a way to make your content more engaging and interactive. It is a method of creating content split into sections or topics.
A great way to add value to your content marketing strategy is by adding an interactive component, such as polls, quizzes, and surveys. This allows readers to participate in the process and get their opinion heard.
Content pillars also help you in:
– Gathering feedback from your audience
– Encouraging social media sharing
– Engaging in customer service
Tips For Creating A Successful Content Pillar Page
This article is about the new trend of Content pillar pages. A pillar page is a landing page designed to act as the hub for all of your content. It’s an index page with links to related content posted on your site, blog, or social media channels.
In this article, we will go over how to create a successful pillar page and provide you with some examples you can look at.
Pillar page examples
Let’s imagine you want to create a pillar page around the topic of email marketing, for example. You could cover many underlying related subtopics, such as:
- Why email marketing
- Best email marketing platforms
- Email marketing templates
- Subject lines
- Email deliverability
- Best distribution times
- Growing your email list
- Segmenting your email list
- Calls-to-action
- Performance tracking
You would link out to the individual cluster pages on the pillar page. Each cluster page would cover one of those subtopics at a much deeper level. Then, you would link back to the pillar page in each of these posts. The cluster pages may link to one another when relevant.
Pillar pages cover topics, while cluster pages cover specific keyword phrases within those broad topics.
The pillar page is extensive, with more than 6,900 words. It covers subtopics such as:
- Ecommerce SEO for product pages
- Competitive analysis for eCommerce SEO
- Ecommerce category page SEO
- Keyword research for eCommerce websites
- Technical eCommerce SEO
- On-page SEO for eCommerce websites
- Ecommerce SEO link building strategies
- Along with an eCommerce SEO FAQ
And within each of these subtopics are more granular topics, as well.
Why pillar pages help SEO
The 4 Pillars Of Every Great Piece Of Writing
To create a great blog post, you need to have four key pillars:
1. Great Topic: find an interesting topic that your readers will be interested in and can relate to.
2. Great Structure: think of the structure of the article and how you will lay it out with headings and subheadings
3. Great Lead: grab your reader’s attention from the very beginning with a compelling headline
4. Great Words: use high-quality language, powerful verbs, and beautiful adjectives
Wrapping up
Content strategy is the foundation of digital marketing success. It helps brands to build trust, authority, and reputation among the target audience. Content strategy also helps to position brands as an authoritative source of knowledge on topics relevant to their customers’ needs and interests.
A Content pillar page is a blog page containing your most essential content assets – posts, whitepapers, infographics, etc. It will attract readers looking for information on a specific topic or keyword related to your business or industry.
If you’re looking for influence, my Blog Poster articles may help.