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What is a marketing ebook?
Before answering this concern, we should all remember what an ebook is. An ebook (short for “digital book”) is a book in digital format that can be read on either a computer or a handheld device. Ebooks are usually packaged as PDF documents to transfer them from one person to another quickly.
However, marketing ebooks are a popular type of gated content. This content can range from whitepapers, ebooks, and videos to case studies, product demos, and webinars. Using gated content, marketers generate leads by providing potential customers with original and valuable information in exchange for their name, email address, company name, industry, title, and other contact information.
Why use marketing ebooks?
According to statistics, 65% of today’s B2-B companies use ebooks in their content marketing campaigns. Moreover, ebooks are considered one of the most powerful marketing tools. But have you ever wondered why? Let’s talk about the key benefits of using ebooks in your marketing strategy.
5 Benefits of using marketing ebooks as part of your lead generation strategy
- You increase brand awareness
- Ebooks collect high-quality leads
- Ebooks build authority and trust
- You stand out from the competition
- Ebooks improve the content marketing strategy
Let’s take one at a time and discuss them thoroughly
1. They increase brand awareness
You can target a specific audience that would not have heard of you and your brand otherwise by marketing ebooks. Just think about it. You have conducted research or survey on a specific topic. Then you decide to put all the information together in a marketing ebook. Many people will want to download it and read it. This interest is the perfect opportunity to give them a brief introduction to your brand doctrine. Yes, this may not lead to an immediate purchase, but it will pique their curiosity about your brand. Nurture this curiosity with intense marketing efforts and watch these people become your customers in a short period.
2. Ebooks collect quality leads
As I mentioned earlier, marketing ebooks are probably the most popular and effective strategy for generating relevant leads. They are the perfect solution if you want to collect email addresses to contact people who might be interested in your products or services. You offer them something precious – the ebook – and ask for their emails. It may sound simple, but creating valuable content for your ebook and attracting quality leads is complex. Don’t worry, and we’ll go into that in more detail later.
Before they download the ebook, they provide basic information like their name and email address. But you can also ask them for more details, such as the company they work for and the number of employees. Hubspot uses these leads to amplify its outreach. This way, they reach a valuable audience they want to convert into customers. Many other brands are now adopting this powerful marketing strategy. And for a good reason. It works.
3. Ebooks create authority and trust
How can you convince people that your company is better than your competitors? The answer is simple: you need to establish your company as an industry leader and authority. Of course, it is much easier to talk about it than to achieve it. However, taking slow steps, such as a compelling content marketing strategy, can increase your chances of achieving this goal sooner rather than later. Creating marketing ebooks with original and quality content that is interesting and engaging for your potential customers can be a good starting point. Write about a topic that fascinates them and answer their questions creatively and entertainingly.
A marketing ebook allows you to build your credibility. Writing something in your area of expertise positions your brand as an expert in your industry. It’s a sign that you know what you’re talking about! This authority opens up new opportunities that can lead to new clients. Just think about it. If you succeed in gaining the trust of your target group, your sales will skyrocket!
4. You stand out from the competition
Always remember to stay ahead of the competition when creating your marketing book. Don’t just showcase your reputation, trustworthiness, and expertise with your ebook; go above and beyond. This tactic works best if you operate in industries where your competitors use ebooks as part of their lead generation marketing strategies. You need to create content that stands out from the crowd in a crowded space.
If your company uses a particular tactic that no one in your industry is using, you should brag about it. If there are two different ways to solve a problem, you should present both ways and then explain why your company prefers one solution over the other.
5. Ebooks improve the content marketing strategy
If you have written evergreen blog articles or valuable landing pages and users have given you excellent feedback, it would be a waste not to develop them into valuable ebooks.
Ebooks allow businesses to provide more detailed information about a particular topic, improving your content marketing strategy. With ebooks, you can cite as many examples as you like, add as many bullet points as possible, and even go into depth to thoroughly explain concepts and ideas.
You could never do with blog posts as they are usually limited to a few hundred words, maybe even a few thousand for longer articles.
Allow your audience to consume longer, valuable content in a marketing ebook that they can download and read whenever they want. You can even link to your marketing ebook in future blog posts to give readers more information on a particular topic.
Hopefully, this article has convinced you that ebooks are some of the best converting lead magnets and that you need to use them in your lead generation marketing strategy.
Consider all the advice I have given you in this blog post, and start creating the marketing ebook that will bring you sales, leads, and conversions.
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