Did you know that more than 30 million small businesses are in the United States alone?
With a number like that, small business owners need a competitive edge. If you’re building a business, you’re probably looking for ways to get a leg up on the competition. To do that, you need a good marketing strategy and access to the best digital marketing tools.
In this post, I’ll go over the digital marketing tools you need when starting a business. You may already know one or two marketing tools; others may be new to you.
From simplifying social media marketing to project management to finding freelancers, each of these tools will help you gain the competitive edge you want.
Online Marketing Tools For Starting a Business
Below, we’ll introduce you to some online marketing tools that will help you start a business.
- HubSpot MobileMonkey Trello
- Hootsuite Google Analytics
- All-in-One SEO Pack (for WordPress)
- Buzzsumo Crazy Egg Ubersuggest
- CoFoundersLab Adobe Sign DropBox
- Google Business Suite Products
- oDeskWork Upwork Fiverr
- OmniFocus Zoom Toggl MailChimp
It would help if you didn’t wait to start this topic. Instead, it would help implement an email marketing strategy from the first day.
With over 12 million customers, MailChimp Email Marketing has maintained its place as one of the world’s best email marketing providers and digital marketing tools.
Even though there are alternatives, this tool remains one of the best for many reasons.
MailChimp’s history dates to 2001, long before most companies started using email marketing.
Self-service support options that ensure you can quickly find answers to all your questions
Free plan for businesses with fewer than 2,000 subscribers and for businesses that send no more than 12,000 emails per month
When you begin a business, it’s unlikely that you’ll have more than 2,000 subscribers. For this reason, you can start early with MailChimp Email Marketing by using the tool for free to get familiar with email marketing and then move to a paid plan as you grow your business. Has become one of the top players.
HubSpot Marketing Software brings your entire marketing funnel together, attracting visitors to closing customers. In this post, we’ll focus on the company’s marketing software solutions. Here’s what the company says about this digital marketing tool.
You recognize exactly how essential it is to have your marketing funnel working well. With this software application, you have access to tools that help you do just that:
- Social media
- Lead management
- Landing Pages
- Marketing automation with calls to action
When you rely on HubSpot’s Email Marketing all-in-one marketing software, no stone is left unturned. That’s why it’s the top choice for anyone looking to start a business.
Since everything you need is in one place, you don’t have to look in many directions. It will help you succeed in the initial stages and support you as you grow.
MobileMonkey Marketing Software is a must-have chat marketing automation tool that allows customers to chat with you and you to chat with them automatically.
75% of customers say that chatting or texting with a business is better to contact them than email or phone.
MobileMonkey Marketing Software is an excellent choice for marketing and support because it connects to all of your customers’ favorite messaging channels, including:
- Instagram DMs
- SMS text messages
- Live chat
- Facebook Messenger
With MobileMonkey Marketing Software, everything you need for customer chat, from Instagram marketing tools to Facebook messaging lead ads to live chat, is available on a single platform.
Not only can you use an inbox to see and reply to inbound messages from all your messaging accounts. MobileMonkey Marketing Software also facilitates set up automation to reply, collect lead information, and send leads directly to your other marketing systems.
I use MobileMonkey’s Instagram marketing tools to reply to comments on Instagram posts, and story mentions automatically. It improves my Instagram engagement rate and increases the reach of my content to gain more followers.
Trello Marketing Software is a digital marketing tool that helps you manage projects and stay on the same page with your team – a solid digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on TrelloMarketing Software before you publish them. This gives other members of your team a chance to review the post, contribute their thoughts, and make changes that could improve the post before it’s published.
Back in the day, before the days of Trello and similar programs, email was the best way to collaborate with your team. It’s still helpful, but it can lead to confusion, missed messages, and frustration to some degree.
With Trello Marketing Software, whatever is related to your online marketing strategy can be shared in one place. It only takes a few minutes to set everything up. Even better, you can quickly invite your entire staff to join the activity right away.
Trello Marketing Software isn’t the only electronic marketing tool of its kind, but it’s by far one of the best. When collaborating with others on marketing tasks, this tool is hard to beat.
Social media plays a massive role in the success of any business, regardless of size, age, or industry. I contend that social media marketing is necessary to succeed in this digital age. With digital marketing tools like Hootsuite, you can schedule social media posts in advance and save a lot of time.
Hootsuite offers a variety of features to help you grow your business. For example, you can identify influencers for your marketing team and leads for your sales team. Reply to comments and mentions through the dashboard – no need to visit every platform.
Take advantage of pre-populated responses. Schedule posts when your audience is most active (even when you’re sleeping!)Social media marketing isn’t as tricky as it sounds, primarily when you rely on tools like Hootsuite. This particular tool lets you schedule and manage social media profiles for more than 30 platforms.
As one of Google’s best free tools, Analytics should be part of your digital marketing strategy from the start. I would argue that it is one of the most powerful digital marketing tools.
It only takes a few minutes to add the Analytics code to your website, and you can track every action of every visitor. Many consider it just a traffic tool, but it can significantly impact your marketing strategy if you know what you’re doing.
For example, you can see where your traffic is coming from.
You might find that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy and achieve the same results.
A big part of your digital marketing strategy should be based on search engine optimization (SEO). This digital marketing tool ensures that you always make good decisions regarding your content and its attractiveness to search engines.
- A few of the critical features of the plugin are:
- Advanced canonical URLs
- Automatic generation of META tags
- Compatible with most other plugins
- Automatic notification of significant search engines, including Google and Bing, of any changes to the site
Although all these features are exciting, it’s something else that has made it one of the most popular WordPress plugins of all time: its ease of use.
The All in One SEO Pack plugin has more than a million active installations. You don’t have to look hard to find competitors, but there’s a reason why so many people use this digital marketing tool.
Not only is it free and easy, but its results are undeniable. It helps your website from an SEO perspective, and that’s something all new businesses need.
BuzzSumo Marketing Software is excellent for people who need to learn more about their market. When you start a business, you can be sure that you know a thing or two about your industry and your main competitors. But once you do a little research, you’ll find that there’s a lot of data available that you can use to your advantage.
That’s where digital marketing tools like Deskwork come in. You can upload current projects you need to complete, browse profiles, and connect with potential candidates.
The platform also offers payment protection, so you can be sure you’ll receive the services you expect. Payments are released to the freelancer only when satisfied with the work done.
Google offers several tools for time tracking, project scheduling, and candidate screening, making it a comprehensive tool for managing a remote team.
Digital Marketing Tools Conclusion
Starting or growing a business isn’t easy, but it doesn’t have to be overwhelming either.
The first step is to develop a robust digital marketing strategy that includes social media marketing, search engine optimization, email marketing, and consistent, valuable content that truly engages your audience.
And give you the success you want.
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