There are a ton of blogs you’ve read teaching you how to grow a business online, but they are all missing this one-course step you must have to succeed with your business.
You know, one of the things you want to have is increasing the high qualities in your business by hundreds of thousands every month and converting those into lifelong customers, clients, and sales for your business.
This 1 step is something that we’ve seen businesses they’re doing six figures, even startups seven eight-figure businesses are missing out on, and that’s costing them millions of dollars or hundreds of thousands of dollars at least years to be able to build their business successfully and also a massive learning curve.
What is this one-course step, and how can you save yourself the risk so you don’t even have to suffer from this step that one-course step that everyone’s missing?
Let’s get into it.
We will give you the proven framework templates, a step-by-step walkthrough, and how to incorporate this essential step into growing your business online.
That first-course step is how you build a consistent flow of traffic, thousands of traffic hundreds of thousands of high-quality traffic from your target audience into your business online regardless of what space your industry and whether you’re a b2b or b2c space; it does not matter this is the core stuff that every business must follow this process is the one that we implement for clients to generate the millions of dollars the first-course step is to generate and increasing that traffic with the foundation of understanding a specific core process.
If you do not have this process, this will cost you a ton of time and money and also be a failure. After failure, if you don’t know this course step, and that’s one of the things this is one of the essential parts that we use foundationally for my businesses and also for clients we missed a step we know we’re going to lose a ton of time and lose a ton of money.
So this process is fundamental for you to know to build a successful multi $19 company or even a six-figure business or whatever business you want to build.
Increase Your Traffic
Now the first excellent module for traffic to be able to increase your traffic from tens of thousands to hundred thousand every single year and then moving them to every single month is we want to understand who is it that we’re going for, it sounds simple, but this is the unique process that we want to share with you.
First, you want to understand whether you are a real human being. What you’re looking at on the screen is the ideal client persona. That is what traffic is made up of, so we wanted to find who it is. So let’s get into that course step.
So this is the framework you’ll get at the end of this blog. You can fill it in but we want to walk you through the core parts of each one quickly, and we’ll dive deeper into each specific part.
We’ll first understand the categories in the internal drivers, so the audience we’re going for are real people. You human beings are just like you and just like me, so there are emotional triggers tied to particular emotions that we want them to feel when they see your business, your brand, and the products and the services.
Are you trying to engage with them? The emotional triggers are things you want to side with them. What are those things?
Excitement is sadness. Is it happiness? What are those things that we want our target audience to feel when they see your brand and your business?
Focus On The Goals
The second thing is: that we want to focus on what are the goals.
- What are the results that we want your target audience to be able to achieve?
- What are the things that we want to define for them?
- What are they looking for when they want to buy your product or service?
- What should they have in mind when they meet your brand?
The next thing is the values:
- what are the values that you have, and
- what are the values that the target audience has that they want to bridge with you?
You want to make sure that there’s a connection between the values you set for your business and also the values that your target audience wants to have.
Current Or Tension
The first thing you want to look for in the books they read now could be fiction. Non-fiction doesn’t matter.
The next thing is the current or tension.
So this means:
- where are they?
- Where are they spending their time?
- Where are they investing their money right now?
These are just the books you know for a fact that is related to the audience you’re going for.
The next thing is magazines:
- what are the magazines that are they subscribing to?
Blogs And Websites
The Third thing is the blogs and the websites:
- What are the websites and blogs at their core visiting online?
Conferences Or Events
The next thing is the conferences or events:
- What are the conferences?
- What are the events?
- What are the meetups that they’re currently attending right now?
Gurus Or Celebrities
The next thing is gurus, celebrities, or any specific person they’re following and resonate with for a specific reason.
The next thing is other, so it’s anything else that you can figure out.
Let’s say podcasts: it could be Meg podcasting magazines, platforms like:
- Facebook pages
- Instagram pages
whatever it is, where and whom they follow.
Now in the middle, you can see there’s a persona there. We wanted to find.
- What is the age range?
- What is gender?
- What is the marital status?
- Do they have children, and what is the age of the children?
- Where is the location that they’re located?
- What is the quote that you think resonates with them?
- What is the occupation that this target audience will hold?
- What does the job tell that they have?
- What is their annual income?
- What is their level of education? And any other parts that you think fit this target audience.
Then we move on to the problems, the problems or things that two specific categories, the problems that they are facing right now and how you can solve them, and also the symptoms or the pain point that we can use to be able to leverage this and build it into your product or your service.
The next thing is the buying process, so the buying process goes into the current options they have to solve.
The problems that achieve the results that they have, for example: in Fitness, there are multiple ways to lose weight. You can take supplements, work out at the gym, your high personal trainer.
You can be able to eat less. You can take a course. You can read a book; there are so many different options. What options does your target audience have other than buying your product or service? To achieve that result, they want.
Objections To The Sale
Next is the objections to the sale, so your target audience meets your brand anytime. There’s always friction with them, so:
- why are they not buying your product or service?
- Do you want to figure out what the objections they have are?
- What are the challenges?
we can tell you right now that the barriers are money, time, belief in your product or service, and belief in themselves. Those are four core ones.
The next and final one we want to find is the role in the purchasing process and what that process looks like.
So for example, when someone buys a car, the process is very different from when someone buys a box of candies.
It’s very different in terms of the decisions made because of the price point and the product use.
All these different things are essential for you to understand to define the target audience now that we know how to define the first core part of increasing your traffic.
Let’s go into the second core aspect, an essential part; this second core aspect has three components. The first thing that we want to do is we’re going to look at your competitors, the top 8 to 10 competitors that are selling the process the services that you have.
We want to go on Google, type in your product or service in your industry, and look at the first page of Google.
So look at the top 10 people that are on that page. So, for example, you can type in.
Let’s say, your product: let’s say it’s a fitness product supplement for men, then type it in there. You look at Google.
You look at the first ten results that are on the first page.
That’s the first core thing, the second thing: once we have that list of top 10 people on the first page, click on every single one of them, including the ads, and we look at how they are constructing their website.
- What is the content that they have on their blog one that they have?
- What are the web pages that they have?
- How do they structure their website flow?
- What are the colors that they’re, using?
- What copywriting are they using on the first banner at the bottom, the middle section at the bottom, and the middle bottom throughout the page, the construction they’re building on, and all the things they’re building on their website?
You want to do a deep dive on the top 10 competitors on the first page of Google because one of the core things that this helps us understand is that these people are ranking in the first visual for organic results and also, at the same time they’re most likely spending ads, spending money on ads to amplify the traffic, so understand how they’ve designed and how they’ve done this by doing a deep dive on each one.
Now the third core thing we want to do to hone in on this is using website tools like the similar web.
A similar web allows you to analyze certain websites to understand how they get traffic. What are the rankings that they have across?
All the different industries, or your specific industry, are getting traffic from the top three-five referral traffic sources.
Are they spending money on ads? A similar web allows you to understand this as well.
The second thing you can use is called hrs, an Amazon-owned company that allows you to do it on the same day. You can see:
- what is the website analysis?
- whether the traffic?
- How are they getting it hot and singing it up?
The third thing is that you can use buzz sumo to understand the content they have on their site.
- What is the most popular one?
- How they’re running it?
- What are the things that work when using these three core tools?
We amplify this process, so when we understand your target audience and how they’re bridging it with your top ten competitors on the first page of Google, we understand the traffic side and dive into it even more deeply.
Now we understand your organic traffic and how your competitors are building it.
What’s even more important is: What are they spending hundreds of thousands to millions of dollars on every single year to buy the traffic they want to get to the website?
So this second quarter part of the process with these three components will be vital to understand how to drive more traffic now the next core piece.
How are they getting the eyeballs of your target audience to go on their site if they’re spending money on it and they’re putting what their money where their mouth is, and so when you’re able to understand where that traffic is coming from and also how they getting it onto the site is going to, be a vital piece of information for you to be able to build that onto your website, so two tools that we use in-house to do this, the first one is called SCM rush.
SCM rush allows you to go on your website. You type in your competitors. It’ll show you:
- What the keywords they’re trying to pay money on to rank for Google are.
- What are the top referral sources of traffic that they’re aiming for?
That’s the first thing that same rush tool.
The second thing is
- What runs where now?
- What runs?
- Where is another tool that allows you to show the creatives that your target audience is running?
One of the platforms they’re spending money on is like a duality; the SCM rush shows you keywords.
Google stuff more heavily, and what runs where shows you more?
The Facebook-Google display and potentially even YouTube, where they’re driving the traffic from and how they’re spending their money.
Well, we understand how your competitors are, what they’re doing, spending it, and what they’re spending it on; then, we can figure out the referral sources that work best for you now.
The following core part of this process we want to understand is your target audience’s current state of mind.
- What are they searching for?
- What are the problems?
The questions, the things that they’re thinking about that you can use to increase your traffic.
So one of the things that we can do is go on.
Google again; you want to type in your industry, project service, and the plus forum. So this allows you to see the current forums your target audience is already made to speak on. We want to understand:
- What your target is searching for?
- What are they saying?
- What questions are they asking now?
Google Trends And Google Keyword Planner
These are both free tools, and they’re compelling and they’re simple to use as well. You can go on Google Trends and figure out the specific industry keyword terms, the demographic, and the audience.
What are the times that are the most engaging with them all these different metrics that Google provides for you for free? You can go on Google Trends to figure this out
The next thing you can use again’s another free tool by Google is the Google Keyword planner.
Google queue PLAs show you one of the top search words your target audience is looking for in your industry and how much it costs to bid for that. You can look at how much it is how much search volume in traffic to find out what relevant keywords your target audience is searching for that.
We can leverage it to increase your traffic to all these sites, and there’s a lot more than the show with you an expanded post, but these are the top four places in this blog.
You can do some significant and vital foundational research to increase your traffic. It understands the questions and what your target audience is already saying. Then we’re going to leverage it to increase your traffic.
Now, one of the core ways you can leverage to grow your online business is to increase. Your traffic is using one of the largest e-commerce websites in the world. Amazon.com, you go on amazon.com; there are three core ways:
you type in your product, service, or industry, use these three core ways and figure out the top products.
- What are the top books?
- What are the top things people sell and buy with their hard-earned money to rank high on Amazon?
You look at the first page of the results you’re looking for from one to ten, and you figure out what are the top products there. That’s one piece of data point you want to make sure that you have.
The second thing is to want to click through on each of these products and look at the reviews. Do we want to look at the customers who have already bought this product? This book,
- Whatever it is that they’re selling,
- What are they saying about it?
- What do they hate about this product?
- Where do they hate about this book?
- What are they love about it and the same thing?
- What do they hate about it, and what are they saying about it?
- What are the things they hate about it?
Once we compile this language pattern, this text, and this copy, that your target is using, we can leverage it to increase your traffic.
Another way that’s highly underappreciated and undervalued is to build an increase.
You want to ask some critical questions: how are they selling to your target audience? Your traffic is a mystery, shopping, your competitors, so you want to make sure you pick up that phone and you buy the products and services that your target audiences are already buying, and you want to do a few things in this process.
How do they have that conversation, and you can also pretend that you’re a customer or a client to mister shop, that might understand
- Where they’re getting their traffic?
- Where are they getting the people that are in their business?
You go on. On the phone, he’s talked to that salesperson that customer service and to figure out you know you guys, have a great product like:
- Where are your people coming from?
- How are you guys making the product you want to understand and get competitive data for your business?
The second way that you want to do this is you want to interview your 10 best customers or your clients to be able to understand
- Why do they buy your product or your service?
- What resonated with them the most?
- What made them part with their hard-earned money and buy with you?
- What were the decisions that they had to make in their mind?
- What are the top three things that are the most important to them?
Mystery shopping interviewing, your top 10 best customers and clients, or even your top hundred best customers and clients will give you a field of valuable insights and data that you can leverage to increase your traffic.
Now there are so many different ways to figure out what your competitors are doing: you’re defining your ideal client persona, you’re only on Amazon, getting all this information, this knowledge from priceless resources.
How do we leverage or right there? One of the critical things we kept mentioning, there are two fantastic ways now that we can leverage this.
The first core way is all this content, the ideal audience with something that you’ve gathered. You should be able to see critical insights in your mind and be fired with many ideas.
The first excellent way is to use your language and your target’s words. We build content around that for your website, going from your web pages from the content of videos that you have, the podcast or whatever content is written, content you produce, and also on your social media.
We want to use all this stuff you’ve gathered there, your target on it’s the same, that’s important to them and what’s not essential to them, and use it on the content that everything that you do for your business in the future.
We use it for your digital advertising campaigns or paid media, anything that you’re spending ads on that we’ve identified earlier.
We can use it on Facebook, YouTube, and Google search. Google Display negative advertising on Outbrain tabouleh, whatever it is, ad roll. You can use all these things, and guess what? You don’t have to create a ton of content or copy.
You have certainty, clarity, and direction and what you need to do to be able to create successful campaigns because you’ve already done all the necessary foundational research on the principles that matter through all the things that we just shared with you now; if you can add this point see how powerful this is. You can leverage it in so many different ways, and it’ll save you a ton of time and money trying to figure out things that may not even work that you spend hard-earned money on.
Our biggest mistake early on was that these businesses focus on assumptions; they come up with things that they think will work for their target audience without validating that specific idea.
They don’t know what they don’t know and test things based on their assumptions. We will share it with you. You want to test things based on proven knowledge and proven things you can gather. This is how you leverage to increase your traffic from hundreds of thousands every year to tens to hundreds of thousands every month. This is how you’d leverage and increase your traffic.
Now that you know the invaluable process to increase your traffic into the hundreds of thousands every year and potentially move that to every month, one of the critical steps is the frameworks, the templates, and the step-by-step walkthrough.
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