As a blogger, you want to attract as many visitors to your website as possible. However, with millions of blogs proven to be published every day, you need to think outside the box when promoting your blog.
Fortunately, there are many unusual and clever ways to promote your WordPress blog in 2022. If you get creative, you should have no trouble convincing readers to choose your content over your competitors.
This post will show you how to promote your blog in 2022. This guide contains many tips that you won’t find anywhere else. Let’s get started.
How to promote your blog
- Sponsor a podcast
- Speak at events
- Turn your content into YouTube videos
- Partner with influencers and micro-influencers
- Build a members’ area
- Post your blog highlights on TikTok and Snapchat
- Find relevant niche bookmarking sites
- Report on LinkedIn and Medium
- Comment on third-party blogs
- Add tweetable quotes
1. Sponsor a podcast
With such a large audience, podcasts provide the perfect opportunity to connect with new readers. Even better, there are many ways to participate in this medium.
Since many podcasts rely on sponsorship, you could provide financial support in exchange for an ad or article.
Alternatively, you could appear as an interviewee, guest, or expert on the podcast. If you present yourself as a blogger who has something interesting to say, listeners will likely want to hear more from you.
To find these opportunities, check out the website of the podcast in question. Alternatively, most podcasters actively seek partners through social media.
For best results, we recommend finding a niche podcast that appeals to your target audience without getting distracted by high ratings. In your search, it may also be helpful to use a directory.
2. Speak at events
Blogs may be digital, but that doesn’t mean you can’t introduce them in person. You can connect with potential new readers in the real world by speaking at in-person events or virtual conferences.
These events can be anything from small, local gatherings to conferences. The key is finding an event your target audience is likely to attend. If attendees like your talk, they may be interested in your blog.
3. Turn your content into YouTube videos
In the United States, YouTube reached around 74% in 2020. That’s an advantage worth taking advantage of.
Creating high-quality videos takes time. For this reason, we recommend turning your blogs into videos. Since much of your content is already in place, you should be able to produce high-quality clips in less time.
This process can be as simple as posting highlights from your latest blog. You can include a link in the video description to encourage viewers to check out the related post.
Alternatively, you can pick highlights from multiple blogs. This strategy can be an effective way to generate high-profile content that looks original. It’s even better to reference multiple posts, potentially attracting more visitors.
4. Partnerships with influencers and micro-influencers
An influencer is someone who has a large online following. Similar to traditional celebrities, influencers can promote your blog to their audience. They may mention your blog in the description of their latest YouTube video or share your content on social media.
The key to successful influencer marketing is finding the right partner. For best results, choose an influencer whose followers represent your target audience.
While it’s easy to focus on the number of subscribers, you should also consider partnering with a micro-influencer who works in your niche. Not only will this strategy help you connect with a receptive audience, but there’s also evidence that micro-influencers have higher engagement rates. This statistic is most striking on TikTok, where micro-influencers receive 17.96% engagement, compared to 4.96% for mega-influencers.
You can find the perfect influencer partner by searching relevant hashtags on social media sites. Alternatively, you can find influencers actively looking for partners through a platform like Fiverr.
5. Create a members’ area
Membership features are a great way to convert one-time visitors into loyal regular readers. After completing the registration process, your audience will feel invested in your blog and be more inclined to return.
You will also collect their contact information as part of the registration procedure. You can then target these readers with email marketing.
6. Post your blog highlights on TikTok and Snapchat
Although some experts argue about it, it is widely believed that attention spans are getting shorter. Whether this is a myth or a fact, you can achieve positive results by summarizing the highlights of your latest post in a short clip.
Quick and straightforward content is ideal for short video sites like TikTok and Snapchat.
With over a billion monthly users on TikTok alone, promoting your blogs on video-sharing platforms could prove lucrative. After grabbing a user’s attention with a racy video, you can include a link to the full post in your profile. Alternatively, you can use a single profile link service like Linktree. However, these sites promise excellent benefits for blogs targeting a younger demographic. Teens account for 25% of active TikTok user accounts in the United States.
7. Find relevant niche bookmarking sites
You can use bookmarking sites to share your blog with a new audience. However, it’s important not to overdo it.
You could be labeled a spammer if you share every post on multiple bookmarking sites. This title can bring you negative attention and damage your blog’s reputation.
For this reason, we recommend finding bookmarking sites that focus on your niche. This strategy increases the likelihood that readers will respond positively to your content.
8. Reposting on LinkedIn and Medium
Your ultimate goal is to drive more traffic to your blog. With this in mind, posting your content on third-party sites may seem counterproductive. However, if users like the content you post, they may also be interested in your blog.
There are countless blogging platforms to choose from. With rumors of over 100 million monthly readers, consider publishing on the Medium website.
You can also publish your posts on LinkedIn. While adding a link to your blog may be tempting, your posts can quickly get lost in the general feed. In contrast, LinkedIn articles are much easier to find.
Post content has already been proven on your website for the best results. You can analyze the performance of each post with a tool like Google Analytics.
9. Comment on other people’s blogs
Instead of looking at other bloggers as competition, you can grow your online presence by getting involved in the community. Start by identifying the top websites in your specific niche.
This process can be as simple as typing relevant keywords into your favorite search engine. Alternatively, you can search for top blogger listings, such as “top web design blogs.”
After identifying these third-party blogs, it’s time to get involved. By commenting regularly, you’ll build a reputation and presence in the community.
You may even pique the interest of other readers or the site owners themselves. They might then decide to visit your blog.
However, it would be best if you avoided spamming. You should only comment if you make a valuable contribution to the discussion. Also, don’t dwell on self-promotion.
10. Add tweetable quotes
With nearly 78 million users In the United States alone, Twitter offers a huge opportunity to promote your blog. You can actively encourage your readers to share your content by creating tweetable quotes. These are pre-written quotes that fit neatly into Twitter’s character limit.
A pre-written tweet is generated with the text when a reader clicks on that quote. With this feature, you can easily engagingly share your blog.
With a plugin like Better Click to Tweet, you can add tweetable quotes to your posts. This tool can embed a quote in any of your web pages with a shortcode or an editor block.
When deciding what to include in your quote, try to use text that triggers an emotional response. That can be anything from curiosity to an agreement to outright disapproval where appropriate.
Start promoting your blog in 2022
With over 30 million bloggers in the United States, your blog faces stiff competition. Fortunately, with the proper techniques, you should have no trouble making your voice stand out from the crowd.
If you’re wondering how to promote your blog, we recommend focusing on channels that connect you with your ideal audience. Quotes that can also help your content get shared more effectively. It may mean partnering with micro-influencers or niche bookmarking sites.
Of course, these unique ideas can help you attract more visitors, but you should also focus on the basics like search engine optimization and keyword research.
if you want even more great blogs, check out our My Blog Poster. We have a lot of related blogs to help you. And social media is a great, free place to start.