As we’ve said before, creating a great-looking website for freelance writers doesn’t have to be rocket science or overly time-consuming. We will expose you to how to set up a website in easy-to-master steps.
1. Brand Your Business
Time to pick a name, entrepreneur! If you want to market yourself and market your capabilities, you can use your name, but ask yourself a few of the following questions before you settle on a name
Would you ever sell your business? Even if you’re not entirely clear on your long-term business plan, you probably have some idea of whether you’d ever want to pass on your writing business or offer services or products to others in conjunction with your business.
If you have been dabbling with the plan of someday selling your brand or entering into a partnership, don’t put your name on it. This is unique to you and cannot be transferred. If your name is tough to spell, pronounce or remember, you should also consider that using your name could confuse your business.
On the other hand, your name can also help you stand out from other writing companies with common names, as it can help potential customers recognize you. So weigh your options before randomly jumping on a brand or business name. You never know how your freelance writing business will evolve, adapt, and change. So choose carefully to ensure long-term success.
2. Choose a Content Management System
Now that you have your brand’s fancy new nameplate, you’ll need a content management system (CMS) to make it simple to create and publish your content online. And the best part? You don’t have to know how to code a single line of code to use such a system! Take WordPress, among the most popular content management systems (30% of the web is managed with it!). With the WordPress system, you can create and manage your web content without going through a long learning curve, and you can set up a website with little to no technological know-how.
3. Register a Domain And Establish Hosting.
OK, you’ve decided to use WordPress, and you have plenty of ideas for great content. Now you’re ready to go, right? Well, first, you need to give your website a home on the Internet so visitors can see and engage with your content. All those great ideas won’t do you any good if your website isn’t available online. That means you need two essential elements
a domain and a holding service provider.
A domain is the particular web address where your website can be found. It is the address that site visitors type into their browsers to navigate to your website (e.g., www.dreamhost.com ). Your domain is distinctive to your website and should match your brand or company name. You should also consider choosing a top-level domain, i.e., .com or .blog or dot-whatever, to position on your own as an authority in search engine rankings. Whichever domain name you choose, you acquire it through a registrar.
Next, you’ll need a hosting provider. Hosting providers sell customized plans for you that include space on a server so that your website has a place on the Internet. Without a server, your website cannot be visited. To have the best chances of getting quality appearances, you need a good hosting provider.
There are numerous providers on the market, but only DreamHost can offer you the best of the best. unique features, powerful technology, and responsive support. What’s more, we make things simple.
Domain enrollment and hosting services under one roof and WordPress installations with one click. With shared hosting, you simply tick the “Pre-install WordPress” box when you sign up, and it’s ready to go! We’ll install it for you.
Shared Hosting provides ambitious WordPress beginners with everything they need to create an excellent freelance writing website that will get the business. And even better? Our shared hosting rates start at just $2.59 per month.
4. Decide What Content Your Website Requires.
So what does your freelance writer website need? What content and features relevant to your niche are essential to have? It’s time to create a plan. While you have the liberty to customize your website to fit your brand and personality, there are a few essential pages your website should have to give you the best possible business success:
The Home Page
An easy-to-navigate and attractive landing page lead visitors and potential customers to vital parts of your internet site.
Your website needs to be a solid, structured way to demonstrate your skills as a professional writer. An essential feature, even an asset, of your website is an easy-to-find, dedicated portfolio section where you can showcase relevant published work and demonstrate your skills as a writer.
Nearly 50% of website visitors look at a company’s product or service page before any other site section. That’s a great value. What do you provide? Give the potential customer a clear and detailed description of the writing services you offer.
Don’t be a robot behind a computer screen. Show off your writing skills, let potential clients and visitors get to know you, and help them become familiar with your unique voice by including an engaging and human paragraph to get to know you. Showcase your accomplishments and passion for your work and share what makes you distinct.
Get in touch
How can possible customers get in touch with you? Make sure your contact information is easy to find and use.
Now that you have the essential pages in place, you can take your freelance writer’s website to the next level. While you should avoid the following optional (but helpful) pages, you should still add them:
Mentioning your current clients on your website is a great way to demonstrate your social skills and authority in the field. Think of this as a virtual word-of-mouth referral.
Speaker, author, and consultant Hillary Weiss proudly displays the well-known brands that believe in her work.
It’s OK to praise yourself. The impact of a good review cannot be overstated, especially in an online environment. Confidently showcasing positive feedback you’ve received about your writing services from clients in your field can be an excellent foundation for attracting new clients and more writing jobs.
Visibly displaying reader recommendations will inspire confidence.
In addition to your portfolio, you can show off your writing skills and unique voice with a content-rich blog. The extra effort and value you provide your visitors with relevant blog content can be an investment that pays off.
Allow visitors and potential clients to view a listing of your skills and accomplishments in an easy-to-read resume.
Consider creating an FAQ section if you want to answer frequently asked questions about your work or services or give potential clients more detailed information about what you offer.
Providing free goodies for your visitors to download from your website shows that you’re going above and beyond to add value and demonstrate the quality of your freelance work.
Finally, think about pricing: If you want to be explicit about the cost of your services on your website, be transparent and upfront about the value of your work. If you can customize your services to your needs, you can keep the cost secret and invite interested visitors to call you for a quote.
5. Create The Content
It’s time to start creating! You know the saying web content is king. Live by it. You need to fill your website with much content to attract visitors and prove that you are valuable. Fill the pages you absolutely must have first, and then provide valuable content regularly.
Just as important as creating content is making it bright, which means using it in a way that potential customers can find. How to do that? With keywords.
What are the relevant topics and keywords in your field? By cleverly using phrases and standard search terms in your content, you can position yourself for good rankings and better search engine optimization. So do your study and incorporate standard search terms into your web content. Use devices like Google’s comprehensive (and free!) Key phrase Planner to create high-traffic website content with thoughtful keyword research and build a strong content marketing strategy.
Also, take note of the tone of your content. Does it represent your brand appropriately and uniquely? Does it display your knowledge and/or personality? One of the essential devices in your writer’s repertoire is your voice, which you should use skillfully.
You’ve done it! Your website is up and running! You should be proud. We know it can be stressful to have something living, breathing on the web. Do not worry about your website not being perfect. The most important thing is that it’s there.
Remember that you can continuously improve and tweak it over time. The most important thing is that people can find you and you have something.
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