Whether you are a B2B or B2C marketer, there are numerous ways to improve your search engine rankings through blogging. However, you can’t take a short-term approach to build a long-term source of organic traffic.
If you are doing SEO, you need to be careful. Some of the techniques that worked in the past are now being penalized. Conversely, some strategies that were not worthwhile in the past are now essential.
To build a sustainable web presence, you need to adapt to the changes in Google’s algorithm. Whether you see these changes or not, they are happening.
If you continue to align your content with the updated algorithm, you will gradually generate organic traffic. More importantly, you’ll be able to attract potential customers who could become loyal customers.
Popular methods for generating traffic to a company’s website include blogging, SEO, social media, and email marketing. Many of these can (and, in my opinion, should) be used in conjunction with each other.
Creating relevant, quality content will improve your search engine rankings, especially if you optimize your posts and promote them through social channels and email.
Today, I’d like to share with you five tips you can use to develop a reliable source of organic web traffic to your blog site:
1. Stop concentrating solely on keywords
In recent years, Google has made great efforts to improve the overall experience of its users. That became even more evident when it introduced Hummingbird, a more innovative search algorithm that looks at keywords in context. The goal is no longer to see search queries as a string of keywords but to understand them as meaningful concepts.
As a result, Google now emphasizes the value of your content more than the specific keywords it contains.
Does this mean you shouldn’t optimize your content for keywords? No. The search engine still depends on keywords to some degree to understand the relevance of your content. Still, it has gotten better at understanding context and spotting spammy, thin content – which means that gone are the days when you can get good rankings by simply placing the most important keyword in the title of your blog and repeating it over and over again throughout your content.
The key is to develop quality content that provides valuable information to your target market. If you wish to rank number one for a keyword, create content that deserves to rank number one. Stop looking for a shortcut to SEO. This mindset will only hinder your visibility in the search engines.
Do you want to create an interesting blog post? Don’t know how to start. Writing a good blog post can be challenging. Let’s start with myblogposter.com by looking at some general guidelines for writing a good blog post.
2. Share your content on social media
There are more than two million blogs published each day. To rank high in the search engines, you must get your content out into cyberspace. One of the best methods to do this is to increase your brand’s visibility on social media.
Create a social media program that holds you accountable each week. Start by sharing your blog posts on Facebook, Twitter, and Google Plus. The more your site is viewed, the more data Google collects about it.
Your fans on social media are unlikely to buy your products. Unlike search engine users, they are not looking for an instant solution to their problems. However, they are constantly interested in rich content related to the issues that are important to them and the issues they are trying to solve.
When you create thoughtful, applicable content, you ultimately improve your fans’ user experience. If you continue to provide value to them, they will visit your web properties. It will increase engagement on your social media channels in addition to your organic reach. It also can’t hurt to potentially get backlinks to your helpful content pages.
Building a presence on social media will increase your brand’s visibility. Is there a concrete way to measure the SEO impact of social media? Since Google hasn’t explicitly commented on this topic, I can’t say for sure.
I can say that, in my experience, if you distribute your content across various social platforms, you generally get more links. The dynamic on social media is like a “cocktail party.” Always show value, and don’t try to persuade your fans repeatedly.
3. Quality instead of quantity of links
The more links to your site, the better, right?
Links are still a crucial factor for search engine rankings. However, gone are the days of thin content and “link blasting.”
Buying backlinks is quick, easy, and relatively cheap, and many SEO agencies can deliver hundreds of links to your site. But be careful because this practice could result in a penalty (and possibly ruin your brand) if the following is true:
- You receive a large number of links in a short period.
- The links are not relevant to the topic of your website.
- The linking websites have low domain authority.
Nowadays, the quality of your inbound links is the most important thing. The change of mindset in link building from “quantity” to “quality” can largely be attributed to Google’s Penguin web spam algorithm, which was introduced in 2012 and targeted websites that bought links (good or bad) to improve their Google rankings.
Nowadays, any SEO effect you achieve through link building is based on the idea that these links give real value to users who might come across them.
4. Promote your content to “earn” links
Most newcomers to marketing believe in the misconception that “if you build it, they will come.” Unfortunately, this is rarely the case. To increase your brand awareness, you n to promote your content heavily.
Building a sustainable source of organic traffic will be challenging if you don’t have an inbound marketing technique that helps you “earn” links. My first piece of suggestion is to find out who your target audience is (through surveys, polling, and cold calling) and what problems or needs those prospects to s want to solve or fulfill.
Your content should directly address those needs, and you should create a social media content promotion program to share your content with your audience regularly (which social media you use also depends on your audience).
You may be wondering, what are “earned” links?
They reflect the value you provide to your market. For example, if you get a backlink to your website from a guest post on another website, that’s not technically an “earned” link. It is the result of your time and effort. But if another credible source in your niche web links to your website, you have “earned” a link.
This concept of pursuing earned links has essentially forced marketers to step up their game. You shouldn’t expect anyone to link to your site if you’re not creating helpful content.
There are no shortcut strategies to increase the number of earned links to your site. The best suggestion is to focus on creating thoughtful, helpful content that meets the goals of your target audience.
5. Optimize your website for mobile devices
Technological trends in our society have diversified your target audience. Your customers no longer sit behind a PC to access the internet at their desks.
Google has adapted to the actions of its customer, and so should you. Mobile has essentially taken over. The “Mobile Friendly Update” impacted April 21, 2015, and essentially leveled the playing field between mobile and PC users.
Google has found that most monthly searches in 10 countries (including the U.S.) are from mobile devices.
Here are three tips you can utilize to optimize your website for mobile users
- Layout: Ensure your pages, menus, and posts are optimized for mobile devices.
- Behaviors: Your landing pages and sales pages may require different strategies for mobile devices. Tools like Crazy Egg help evaluate mobile and desktop user behaviors.
- Content. Is there a difference between the content mobile and desktop users want?
Determine which format has the most appeal to your site’s mobile visitors.
Today, SEO is a long-term strategy encompassing all relevant digital marketing aspects. The best way to improve your search engine rankings is to create helpful content that addresses the most critical needs of your target audience.
By distributing your content across various social media platforms, you will eventually build a reliable source of organic traffic to your website.
if you want even more great blogs, check out our My Blog Poster. We have a lot of related blogs to help you. And social media is a great, free place to start.