The best way to reach your audience is through social media. It’s a great way to update people on your latest event, offer freebies, and share all the things you’ve done for others. But with numerous such platforms available, it can be hard to know where to start.
With so many different strategies under the sun, how do you decide which one is right for you? One strategy that has worked well for bounteous companies is updating their social media pages daily. For example, if you are doing an event on Saturday, use that day’s social media post as a promotion.
You could also try posting updates on Facebook or Instagram stories throughout the week to keep your interest heightened.
Here are 12 different strategies for content creation on social media
1. Regularly posting on social Media
One great strategy for content creation is posting regularly. Not only does this create a more regular stream of content for your followers, but it also helps you build relationships with them. They feel more connected to you and are more likely to engage with your posts.
Think about what people want to see from you on your social media feed: Updates from your company’s website, special offers, or the latest news about your team members.
If you’re still on the fence about which strategy will work best for you, then try out all 12! You’ll be able to see which ones yield the best results in no time!
2. Let your audience know what you’ve been up to
Social media is a unique way to communicate your brand message to your audience. It’s also an excellent way to share the latest happenings associated with your company.
One popular strategy on social media is daily, weekly, or monthly blog posts, which are often an extension of the company’s website content. This lets you stay in touch with what people are interested in and inform them about new product releases and upcoming events.
Another strategy is sharing videos and images on social media, which can be done through YouTube and Instagram stories. These types of social media updates allow you to engage with your audience more personally rather than just posting content on a website.
You can also use Facebook as a way for you to connect with people during the day. It is another effective strategy because it allows people to ask questions or talk about specific topics that interest them. It may also give others who want to learn more about your business the chance to do so.
3. Share your latest work or event
Your social media feed is a great place to share your latest work or event.
Take advantage of the opportunity to share your latest work with your audience. This could be anything from an important update about a project you’re working on, an announcement about a company event, or even pictures of what’s happening at your office.
Keep in mind that people will want to see what you have been up to lately so they can stay updated. You’ll also have the opportunity to keep people engaged by asking them questions and getting feedback on past events or new projects.
4. Offer something for free
The unique strategy that has been proven to work is offering something for free. People love getting their hands on freebies, especially if they are of excellent quality and can be a giveaway or a promotion.
If your brand offers something for free, it will grab people’s attention and attract their interest. And if you run an event where you give something away, you’re likely to get more customers because of the buzz.
Even if your product is not currently on sale, offering something for free will help you build momentum and raise the number of people interested in what you have to offer. Plus, it’s an excellent way to connect with your audience and remind them that you care about them!
5. Comment on other people’s posts
Commenting on posts is the best way to engage with your audience, and you can share the things you love, respond to questions, or say hello. It’s also a good idea to comment on posts similar to yours to start a conversation and build connections.
You don’t have to comment every day on your social media account. Just make sure that you have time blocked out each week for this activity, so it doesn’t fall off the radar.
More often than not, posting content when your audience is most engaged will lead to the best results. Find out what times of day resonate with your followers and post during those times.
6. Get feedback from your audience
One of the main things you can do to drive social media success is get your audience’s feedback. They’re the ones who’ll be able to tell you if your posts are resonating with them. Social media posts aren’t just a one-way street—you have a chance to interact with your audience, and it’s an exceptional opportunity for you to find out what they want.
The easiest way to get feedback on your social media content is by asking questions. Asking people about their thoughts, likes, and dislikes can help you determine the type of content that will work excellent for you and your audience. You want to learn what they enjoy to use that information in future posts.
Another great strategy is using polls or surveys that ask your followers what they like or dislike about specific topics and will also help tailor future content to appeal to their needs better.
If you keep up with how people react to your social media posts, it will be easier for you to create new content that appeals specifically to them. Nowhere else are your customers more invested than on social media!
7. Share your brand story in the digital age
Social media is a potent tool to tell your brand’s story, and it gives you the possibility to share your brand’s history, update people on what you have been doing recently, and more.
Let’s use a real-life example to demonstrate how social media can tell your brand’s story. A popular restaurant in America has recently opened a new location in San Francisco. They are using Instagram, Facebook, and Twitter to update their progress with construction, events they will be hosting, food specials they have going on for January, and more. They are also using their social media pages for branding purposes—sharing photos of their new location, what the restaurant looks like from the outside and inside with captions that link back to their website or app.
8. Create content that will go viral
To reach a broad audience, you need content that will go viral. Any business needs to make content that is engaging and interesting. When this happens, it’s easier for people to share your content on social media or even email it to their friends.
Think about what makes your audience tick and create content that will speak directly to them. If you want to create the best marketing strategy possible, think about what content would be most relevant and engage your audience the most.
Social media posts should also have a call-to-action, so people know what they’re supposed to do next after seeing your post (i.e., “eat at our restaurant,” call customer service). It helps generate more interest in your business and keeps people coming back for more.
9. Link with influencers or other brands in your industry
Excellent search engine optimization (SEO) is a must to grow your business. The challenge? Countless small businesses don’t have the time, skills, or expertise necessary to grip everything with a logical SEO strategy. From keyword research to content evaluation, from page optimization to internal linking, it’s simple for companies to end up with a universal web presence that doesn’t inspire engagement or drive conversions. This piece will tackle critical outsourcing operations, including how it can benefit your business and why SEO can’t be entirely outsourced.
10. Offer giveaways in exchange for following you
One strategy that has worked competently for many companies is updating their social media pages daily. For example, if you are doing an event on Saturday, use that day’s social media post as a promotion. You could also try posting updates on Facebook or Instagram stories throughout the week to keep your interest heightened.
Offering giveaways in exchange for following you is a great way to stay top of mind with your audience. Additionally, it can help people build relationships with your brand and be more likely to purchase from you when they’re ready.
This strategy also helps you build relationships with influencers who are interested in your content but aren’t following you yet—and those influencers might come back to follow you and share their thoughts about the giveaway after they’ve received it!
11. Turn off comments if you want to avoid trolls and spam
To avoid trolls and spammers, you can turn off comments on your social media pages, which will stop people from leaving rude remarks or spamming your page with irrelevant posts. You can also choose not to allow people to tag photos or videos on your posts.
Turning these features off will leave it up to your followers to interact with each other and have a more personal experience with your brand.
12. Make it a competition for comments on Instagram
One way to increase engagement on your social media posts is by making it a competition for comments. You could also try asking questions to get people talking about your brand.
For example, let’s say in your caption, you ask, “What do you love most about this photo?” This question would encourage people to talk about the picture and their reactions to it, and it would also get more likes and shares because people are interested in what others think.
This strategy has been successful for many brands that have seen increased followers through this strategy.
The tips above should give you some ideas on creating engaging content on social media. Remember, however, that there are no one-size-fits-all strategies.
If you’re looking for influence, here are My Blog Poster articles that may help.
Read More: What’s Most Important for SEO?