Content is just as important as your website’s design and aesthetics because it influences search engine results, drives traffic to your site, and establishes your company as an industry leader. And in today’s content market, quality and amount determine your ability to leverage material for business results.
Effective content writing
While there is no secret recipe for writing high-quality content, the following tips can help you improve the high quality as well as quantity of your composing product:
Write an eye-catching headline: The headline determines whether your audience will read the rest of your work. The headline needs to spark interest, and the visitor intends to learn more about the subject to obtain the desired outcomes with your material. Walker Sands’ specialist copywriting services take the guesswork out of producing effective headlines by using proven techniques and traffic-boosting strategies.
Create a hook that grabs the reader’s attention: You have three seconds to hook readers after the headline. The first sentence also determines whether they read the rest of your content. Therefore, it should grab readers’ attention and lead them seamlessly to your first point.
Do your research: You must have comprehensive knowledge of the subject you are writing about, particularly in the B2B market. Include statistics, data, and metrics to back up your credibility and support your claims.
Focus on a single purpose: You should determine at least one key message you want to convey before you create your content. Keep this in mind as you write and relate your content to the main message as much as possible.
Write in unambiguous language: The content you publish is the voice of your company, and it should reflect your company’s personality. It’s essential to match the tone of your writing to your audience, your business goals, and your brand personality.
Optimize digital content: The best digital content often consists of short paragraphs, short sentences, and bulleted lists. It should also optimize digital content for search using SEO best practices and the latest SEO content strategies.
Edit your work: After you’ve created the first draft, consider polishing the rough edges of your text. In most cases, the text will improve if it’s revised once or twice – even if experienced writers write it.
Effective content writing is critical to turning website visitors into satisfied customers. It’s not just about publishing content but about producing high-quality content. Search engines crawl website content and reward websites with well-written articles by ranking them higher in search results.
The best content writing tools for SEO
Are you looking for tools to assist you in writing SEO-ready content that ranks well? We have the right one for you.
1 – Surfer SEO
Surfer SEO is a content planning and optimization tool that can help you improve your search engine optimization results and increase the ranking potential of your posts.
Surfer is one of the best tools for content planning and strategy since it has several features that help you find keyword ideas and turn them into content with high-ranking potential.
Starting from a single keyword, Surfer provides a variety of related keywords and categorizes them into relevant groups that can help you consider multiple keywords in a post. It also provides insights into search intent and search volume.
Then, in just a few clicks, you can use the AI-powered briefing tool to create an SEO-optimized brief for your article briefs.
Surfer also includes a content editor tool that scores authors’ content as it’s created and tracks which relevant keywords are included and how often. You can also use the Surfer Audit tool to edit and optimize existing content on your site.
Surfer is one of the best tools for streamlining content planning and optimization. Surfer lets you create detailed instructions for writers and maintain consistent quality standards thanks to its content rating system. It’s also an excellent choice for site owners who outsource writing tasks.
We especially like how well Surfer works with other platforms and how useful it is for teams. For example, content editors can be created and shared with an unlimited number of team members via a share link. The Chrome extension allows you to optimize content directly in Google Docs and WordPress.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| User-friendly interface | No free trial available |
| All-in-one features for scheduling and optimizing content | |
| Auditing tool included | |
| Optimize content in Google Docs and WordPress with Surfer’s Chrome extension |
➢ Pricing
Surfer plans start at $49/month with annual billing.
2 – Frase
Frase is an AI-powered content writing tool that can assist you with every step of the content creation process.
With Frase, you can assist with keyword research, write your content, and ensure it is SEO optimized. The AI-powered technology makes the entire process super fast and easy, making it an excellent choice for beginners and solopreneurs.
With Frase, you can create optimized content briefs in just a few clicks. All you have to do is select a target search query, and Frase creates a brief based on the top results for the query you selected. Frase provides you with the top keywords to target, headline distribution, and more, so you can create highly optimized content quickly and easily.
Frase also offers several tools for writing to speed up the process. You can use the Write For Me feature, which completes your sentences and creates new paragraphs based on your prose and the data from the top-rated pages.
You can also use the automatic paraphrasing and rewriting tool to improve the quality of your work. Frase also offers a variety of features to help you optimize and analyze your content, making it a great all-in-one solution.
We especially like the analytics feature, which turns data from Google Search Console into actionable insights and helps you find opportunities in your content.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| All tools are easy to use | No free trial is available streamlined |
| Streamlines content planning and creation | The lowest rate supports only one user |
| AI tool makes content creation easy | |
| Powerful analytics that turns Google Search Console data into actionable insights |
➢ Pricing
Frase plans start at $14.99/month or $12/month with annual billing. Start a 5-day trial for $1.
3 – Grammarly
Grammarly is one of the best spelling and grammar tools on the market and the perfect addition for any content creator or marketer. When it comes to SEO, spelling, and grammar are extremely important, and they also affect the user experience.
However, you can rely on something other than outdated tools like Microsoft Word’s spell checker to improve your content. Grammarly is an easy-to-use online writing wizard that can be installed as a Chrome browser extension.
Grammarly detects obvious spelling and grammar errors and suggests higher-level grammatical changes that you can make to optimize and improve your content overall. Grammarly even detects the tone of your content and offers suggestions and changes you can make.
Grammarly can detect spelling and grammar issues across the board as a browser extension, whether you’re writing emails in Gmail or editing your website’s content in WordPress’ Gutenberg editor. Overall, it’s an indispensable tool for content creation.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Free plan available features | Features like sound and plagiarism check are premium a feature simple. |
| Easy-to-use browser extension | |
| Affordable paid plans |
➢ Pricing
Grammarly has a free plan available. Paid plans start at $12/per month.
4 – PageOptimize Pro
PageOptimize Pro, also known as POP, is an SEO tool that allows authors and marketers to optimize their web content easily. This tool is based on Kyle Roof’s SEO method and has more than 400 proven results.
You must enter the target keywords, domain, and landing page to use the tool. Then select your competitors and geographic region, and the tool will create a detailed short article for you. You can export the short descriptions and edit them in Excel, Sheets, or the POP dashboard.
As you create your content, the tool makes optimization suggestions and gives you a report that scores your posts and indicates how likely they are to rank in the SERPs. Page Optimizer Pro is an excellent choice for content creation and one of the best-designed tools on the market.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Free 7-day trial available | UI is a bit clunky |
| Uses a scientifically backed SEO approach | |
| Easy to use with Chrome extension |
➢ Pricing
Prices start at $22/month for up to 12 reports per month.
5 – Jasper.ai
Jasper.ai, formerly known as Jarvis.ai, is an AI content-writing wizard that simplifies content creation for blogs, social media, and more. Jasper is designed to take the work out of writing content for you. All you have to do is provide some details about what you want it to write.
According to the Jasper team, the AI engine has read about 10% of all content on the Internet and uses this information to create unique and compelling content with just a few clicks. It considers factors such as the purpose of the content, tone of voice, and more to create compelling content without the need for a writer.
Jasper is a great idea and can be extremely useful when creating short text, such as for posts on social media. However, the content needs to be edited, reviewed, and monitored by a human, as it only sometimes produces appropriate content for your website.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Easy to use | Can make mistakes |
| Excellent for speeding up content creation sometimes | Sometimes repeats content or makes irrelevant suggestions. |
➢ Pricing
Pricing starts at $29/month and increases depending on the number of words needed.
6 – BuzzSumo
BuzzSumo is a content marketing platform perfect for keyword research and analyzing your content strategy.
BuzzSumo’s content discovery tool helps you develop unique and compelling content ideas and provides detailed SEO insights. The content discovery tool lets you search and analyze thousands of articles and social posts related to your niche, which can help you develop a detailed and insightful content strategy.
In addition to content features, BuzzSumo can help you identify niche-relevant influencers, monitor mentions, and more.
BuzzSumo has been part of my marketing package for over five years because it’s an invaluable tool.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Advanced content research features | The free plan is limited to 10 sea month additional |
| Additional features for content marketing – some not found in other tools | |
| An industry-leading tool used by PR professionals |
➢ Pricing
BuzzSumo offers a limited free plan. Paid plans start at $79/month with annual billing.
7 – Semrush SEO Writing Assistant
Semrush SEO Writing Assistant is an intelligent writing assistant that helps you optimize your SEO content.
It is one of the most potent writing assistants on the market and analyzes your content in various areas, including readability, SEO, and tonality. It also evaluates your content in all areas and gives you tips on how to improve it by compiling real-time data from top-ranking results.
SEO Writing Assistant integrates with MS Word 365, Docs, and WordPress to use it anywhere you like to write. It is part of the Semrush platform, which includes many other SEO tools.
It’s also worth noting that Semrush is the most comprehensive SEO and content marketing toolkit on the market. You get access to far more tools than just the SEO Writing Assistant. There are far too many to mention here.
For this reason, we recommend signing up for a free trial of Semrush – it can support most content and SEO strategy. You’ll get access to backlink analysis, content research, content optimization, PPC research, social media publishing, analytics, a blogger outreach tool, and more.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Powerful content optimization tool-free | free accounts are limited to one content template checks checks checks checks |
| Checks text in four areas | |
| Doubles as a plagiarism checker | |
| Integrates with popular text editors | |
| The paid version includes a full suite of SEO and content marketing tools |
➢ Pricing
SEO Writing Assistant is free, but you must first sign up for a Semrush account. Paid plans start at $119.95/month. Free accounts are limited to one content template.
8 – SEO PowerSuite
SEO PowerSuite is an all-in-one SEO software solution. You can download it free of cost and use its many tools to help create content that ranks well.
The built-in website auditor tool is handy for content writing. It has a content analysis feature that helps you optimize your work for on-page ranking factors.
You can also use Rank Tracker for keyword research to find keywords for your content strategy, LinkAssistant to build links that will help your content rank better, and the SEO SpyGlass tool for researching competitors and backlinks.
You can’t save projects with the free version, but you can use it significantly. And the paid plans are pretty affordable.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| All-in-one SEO toolkit | Downloadable software |
| Generous free plan | |
| On-page optimization | |
| Competitor and keyword research |
➢ Pricing
You can download SEO PowerSuite for free. To unlock premium benefits, you can purchase a license for $299/per year.
9 – Hemingway
The Hemingway app is one of the best free SEO writing tools around. It is an entirely free text editor and readability checker. You can use it to ensure that your text is clear and concise.
Readability is essential when it comes to web content. Online readers have a short attention span – they want to be able to process simple, hard-to-read sentences and jargon.
Well-written content that is easy to read contributes to a better user experience. That is rewarded by search engines and gives you a great chance of ranking high for your target keywords.
Hemingway Editor helps you do just that. It analyzes your written text and checks it for readability issues, such as complex phrases, hard-to-read sentences, passive voice, and common adverbs.
Sentences that need improvement are highlighted and color-coded in the editor, so you know what needs to be corrected, and your work is given an overall grade in the sidebar.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Powerful read checker doesn’t | Doesn’t integrate with WordPress or Google Docs |
| Easy-to-use editor interface | |
| Color-coded suggestions | |
| Desktop app available |
➢ Pricing
Hemingway’s online editor is free to use. You can download a desktop version of the app for $19.99.
10 – Clearscope
The clear scope is an enterprise-level SEO content optimization platform. It is utilized by some of the biggest companies, including YouTube, Nvidia, Adobe, and Webflow.
With Clearscope, you can create compelling content briefs and outlines and optimize your content in the built-in copy editor with real-time scoring and customized feedback.
Clear scope reports let you review top-ranked Google search results and analyze the data, and the keyword discovery tool helps you find search queries to consider in your content strategy.
The tool integrates easily with your existing workflows. You can include it in Google Docs via an add-on or in WordPress via a plugin.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Fast creation of content briefs | Business-level plans are expensive |
|
Real-time text editor |
|
| Easy integration | |
| Keyword recognition |
➢ Pricing
The Essentials plan with clear scope starts at $170/month. The Business plan costs $1,200/month, and you can contact the sales team for a customized Enterprise plan.
11 – MarketMuse
MarketMuse is an AI-powered content planning and optimization tool. It helps you write the best content while streamlining the creation process.
MarketMuse is slightly overpriced compared to other tools, but it still offers many great features.
The built-in auditing solution can analyze your domain to measure the authority of your website and the quality of your content, helping you prioritize your best content opportunities.
AI-generated content briefs save you hours by compiling everything you need to write competently about a topic. The AI acts as your content strategist, suggesting related topics, suggesting internal and external links, and more.
The real-time text editor evaluates your work with a content score and gives you feedback on the quality of your writing and suggestions for improvement.
While it’s a solid tool with various features, I wasn’t overly impressed with the AI-generated content. Considering the price of the platform, I expected more.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Wide range of features | Overpriced compared to other providers Detailed informational |
| Real-time feedback on your content | The quality of AI-generated content was poorly real in our tests |
➢ Pricing
MarketMuse offers a limited free plan. Paid plans start at $7,200/year.
12 – NeuralText
NeuralText is another AI-powered platform that helps with content creation. It has several tools that help you save time and automate the writing process so you can work smarter, not harder.
The built-in content optimizer makes it much easier to create optimized blog posts. It works similarly to Surfer. First, you enter a keyword to target, then run a content brief to analyze what’s already ranking and create a basic outline.
Next, you write your content based on the brief/outline, and NeuralText reviews it as you edit. NeuralText evaluates your content and suggests increasing your chances of ranking well for your target keyword by gathering data from the SERPs.
If you need to learn to include a keyword, you can access examples of how your competitors use keywords with one click, which is very useful.
However, the most remarkable thing about NeuralText is its AI-powered writing assistant. It can complete your sentences for you and generate text to help you create content faster.
You must select a text/content type and describe your product in a few sentences. Then NeuralText generates hundreds of ideas with just one click.
The difference between NeuralText and other AI-driven content generators is that NeuralText leaves room for your personal touch. NeuralText only generates poorly written content for you and suggests a few ideas that will make you think and give you creative inspiration.
➢ Advantages and Disadvantages
| Advantages | Disadvantages |
| Built-in content optimization interface | Interface can be clunky |
| AI-powered | |
| Content and text generator | |
| Useful time-saving features |
➢ Pricing
You can start with the Free Forever plan (limited to 5 briefs and 50 intelligent text runs). Paid plans start at $49/month.
Content writing tools for SEO FAQ
Q: What is Content Writing?
Content writing is the process of creating written content for marketing purposes.
Usually, this means articles and blog posts. However, content writing can include other types of content, such as video and podcast scripts, e-books, whitepapers, and even physical content like flyers and brochures.
Content creation tools help with this process by allowing you to write more engaging content optimized for search engine results pages.
Related: The art of content writing for professional bloggers
Q: Is content writing part of SEO?
SEO content writing is a specific type of content that aims to create content that will rank well in search engines. This type of content writing is an essential part of search engine optimization.
To drive organic traffic to websites, digital marketers rank the website high in the SERPs for keywords their target audiences are searching for. Marketers often need to publish blog posts, optimized pages, and other on-page ranking factors to rank for these keywords.
The job of an SEO content writer is to create this optimized content. When optimizing content for search engine optimization, it is essential to ensure that the keyword or related keywords are included in subheadings, title tags, and meta descriptions. Also, ensure that the topic is covered in depth, addresses search intent, etc.
They help with keyword research and the structure of your content, headings, titles, etc., to achieve optimal search engine results.
These content writing and optimization tools should be used for more than just content published on your website. Using them for content, you create for your blogger outreach or link-building campaigns would be best.
Related: Ten tips and techniques for writing SEO content
Q: What’s the difference between content writing and copywriting?
Both copywriting and content writing are about creating content for marketing purposes.
The main difference is that copywriting is primarily for promotional purposes (i.e., prompting readers to take action, driving sales, etc.), while content writing is primarily for content marketing or SEO purposes (i.e., increasing brand awareness, building customer trust, driving traffic, etc.).
You can also think of it this way: copywriting aims to persuade the reader, while content writing primarily aims to inform or educate.
Examples of copywriting include short advertising copy, email copy, and copy for landing pages. Examples of content writing are long, informative blog posts, how-to guides, FAQ guides, etc.
Q: Does Grammarly help with search engine optimization?
Grammarly indirectly helps with search engine optimization by helping you minimize errors in your work and avoid plagiarism.
Search engines like Google don’t want to rank poorly written content, so correct spelling and grammar are essential for your search engine optimization. Grammarly checks your work to ensure it doesn’t contain spelling or grammar errors.
Search engines also don’t like to rank duplicate content. Grammarly’s plagiarism checker helps ensure that all the content you publish is original.
Choosing the right SEO tools for your needs
As you can see, there are various SEO content creation tools that authors, strategists, and marketers can use.
For this reason, we recommend you start with the following three tools:
- Surfer SEO is the best choice for content optimization. It’s an invaluable tool for writers and marketers that tells you precisely what related keywords to include and how to structure your article for SEO. It also evaluates your content and shows you what you need to improve.
- Frase is the best tool for writing content specifications. It analyzes the best-ranked pages for any target keyword and uses the data to create SEO-optimized briefs for you in seconds, saving you hours.
- Grammarly is an indispensable tool for any content writer. It’s the most potent spell, grammar, and plagiarism checker on the market, helping you ensure your writing doesn’t have glaring errors or readability issues.
Get Started Today With My Blog Poster UK
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