We’re gonna talk about 10 SEO best practices for your small business website. So it’s easy to fall victim to these fads or trends with how to improve your SEO, but be mindful of that because while a quick fix can be appetizing and appealing it can actually hurt your SEO in the end.
Step 1: Research your keywords
It’s the Google keyword planner, remember showing me that I remember it was very helpful and that’s great because you can find relevant keywords that online visitors enter when searching, so this is a really important thing about long-tailed keywords, so you can get more specific.
Those long-tail keywords are said I do coaching. You don’t want to try to capture the market on coaching because there’s so much competition. It would cost you a fortune to just actually rank there, but say I’m a coach to help. You really want to research what keywords make sense. The trends and things like that.
So you’re not focusing your attention on just irrelevant things that you’ll never actually make an impact in. So if we hop over here, we can actually enter in the products or services closely related to what you do. So we can get the results and kind of just see what might pop up.
So I did that now. I click to get results. So, it’s going to give you a list of a ton of different keywords that you can add to your website. Now you don’t want to go overboard and literally at every single one here, because it may not make sense for your brand or your business.
I’d pick the ones that really make sense for you and what you want, your target audience to search for, and what you think they’re searching to find you. It shows the average monthly searches for career to 100,000 competition medium. So, are you looking for the medium as your competition level? Is this a good amount of average monthly searches Like how would I know that?
So if you’re just starting out and you don’t have much authority yet with the industry. I’d highly recommend to niche down even further. So what type of career coach do? Are you right Or what type of business are you in Kind of go a couple of levels deeper?
So if you’re in the fitness industry, don’t just try to go for fitness,
Or if you’re a yoga studio, don’t just go for yoga because there’s way too much competition. So, what’s a super unique yoga studio you’ve been to, I got on a curveball for you. Speaking of yoga, specifically different than other ones.
Goat yoga. Have you done goat yoga? I don’t say that I have, but I’m all about it, that’s the one where you’re doing yoga and there are these little goats all around you right. So that could be your niche goat, yoga, or outside goat yoga and really niche down. So if someone’s searching goat yoga in San, Diego or Ocean Beach, or wherever it is you’ll be found.
Step 2: Content For Your Website
Create great content for your website and that’s where the keywords come into play. Add that into your text. Think about what are those online visitors searching for when looking for a business like mine, and you’ll want to make sure that whatever keywords you use, you do not sort of stuffing it in where it doesn’t make sense, because not every other sentence should be around goat yoga.
Really explain what you do the atmosphere and things like that, but then stuff goat yoga every now and then throughout the website or whatever your keyword is for your business, and I have a great example.
I was checking out their website and it really actually, let’s take a look right now. They do a great job of doing content that would attract the right audience because they’re, a unique business, they’re, not just a cake company They’re, All-Purpose Cake Co. that specializes in gluten-free to check out their cakes here. So you go over to their about our cakes and you can see here keywords gluten-free dairy-free, keto, and diabetes-friendly.
So this is gonna help them to be found by that right audience that they’re looking for with their unique market of cakes.
Step 3: Website is mobile-friendly
Over half of search results are happening on mobile phones, so you wanna make sure it looks good on mobile because if it’s not Google‘s, not gonna actually rank your site for people searching on the phone and an easy way to see.
If your site is mobile-friendly, if you’re in your browser, you can right-click, click choose to Inspect, and then this little down is basically a toggle device toolbar. So you can see what the website will look like on different types of devices, whether it’s an iPhone. So if it looks well here chances are it’s gonna look well in the wild on an actual phone.
Step 4: Understand Metadata
If you do a Google search, let’s stick with the cake thing gluten-free, I typed in gluten-free here and the Google search. And what comes up is you have your title line here like easy, gluten-free chocolate cake. And then the description below that and notice? What did I type in Gluten-Free and it’s in bold?
And that’s why these are coming up first Right and that meta title and meta-description is on your website itself kind of on the backend, so most website builders that use out there, whether it’s website builder plus marketing, There’s always a section to adds those there WordPress, just install a plugin like Yoast SEO, and you can easily add that.
So they say your title should be anywhere between 50 and 60 characters. You wanna make sure you include whatever your primary keyword or keyword phrase is there and then with your description. It should be around 150 to 160 characters, and again put your description in there, and just like we saw with the search result gluten-free popped up multiple times.
So if it makes sense for your content again, don’t stuff make it legible for anyone to actually read include it there, so Google and visitors know exactly what that page is all about.
And that will increase the number of click-throughs that you get.
Step 5: Avoid Duplicate Content
Avoid duplicate content because search engines will penalize you If you are using a duplicate copy.
Step 6: Show your reviews and testimonials
It’s the word on the street about your businesses. These are your actual customers, your actual clients, basically praising you for being awesome you that you are So turn your website into word of mouth right. Like I land on your website and from there, I can see what your customers think because you’ve shared, maybe your Yelp reviews or your TripAdvisor reviews or Google reviews.
So have those testimonials there and it will boost your credibility and trust with that potential new customer.
Step 7: Understand Backlinking
Think about how you can get relevant blogs or other sites that you could link to your website, you can think about backlinks like tiny little up-votes for your websites Like Instagram, and you got likes websites, it’s all about the backlinks.
There is a difference between good and bad backlinks. There’s a very bad practice of paying for backlinks where a bot or some other random service will put your website on a bunch of random websites.
It’s not always the best to do, because those websites may not be reliable. They may look malicious in nature, and then Google will see those. And now those back which was supposed to be up-votes are now down-votes. So if there are relevant blogs out there that basically complement your services go and add some value to their blog posts, or whatever they have on there.
And if it makes sense, link to your website or a guest blog or basically create great content to where they wanna link to your website.
And at the end of the day, don’t be afraid to link back off to other people’s websites. You can make those links open a new tab, so your content doesn’t go away, but then you’re kind of giving the brands that you know and trust highlight up-votes to you create a little cool community.
Step 8: Don’t play tricks
If there’s something that seems like 0h, this is gonna, be a shortcut.
This is gonna help me out gonna cut corners. It’s probably not a good idea. So do your research to learn about what those shortcuts are and try to avoid doing them.
They’ll hurt you in the end, You don’t wanna fall into those bad practices.
They may have worked at it for a short time, but the long-term game is where it’s at don’t play shortcuts.
Step 9: Measure your success
How do you know at the end of the day, if all the effort you are putting into your website and your content and your whole online presence is working?
Google Analytics is the way to measure that success. It’s a free tool. Again most website builders have an easy way to actually integrate it in WordPress.
Step 10: Submit your site map
That’s actually going to help out your website for when Google or search engine is indexing. Looking for you like a table of contents in a book Or I cook a lot like a recipe. Maybe you wanna get to a specific Italian recipe in your cookbook.
So that’s something you can kind of relate to when you think about a site map, but it is really important for the search to have this, And once you have your website site map created if you’re using a website builder they’ll likely do it for you. If using WordPress use, Yoast SEO, or some other search engine plugin will create it for you.
You want to tell Google about it. Don’t wait for them to come to you because they eventually will, but it might take a while, so highly recommend Google webmaster tools. It’s a free service with Google.
You can go ahead and say: hey here’s, my website, here’s my site map now crawl, it the cool thing with Google webmaster tools. That kind of relates to this blog is you can see the search engine trends. So you can see what people are searching for, how often they’re seeing it, how often they’re clicking it with keywords.
That’s related to your industry, and now if you start seeing keywords that just don’t make sense.